Our readers are sharp and sophisticated. They read Coast on holiday, an excellent time to initiate a mutually beneficial and long-term media-reader relationship. The Costa Smeralda now attracts a very broad-ranging public. Coast is aimed principally at regulars, the people who’ve been coming to the Costa forever. However, it also informs new arrivals about the Costa’s past and its present, thus helping to keep the legend of one of the world’s leading tourist destinations alive. It is estimated that we have a foreign readership of around 30%.